106 Prime Day 2024 Beauty Products That Rarely Go on Sale: Your Ultimate Guide to Unmissable Deals

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October Amazon Prime Day 2024 is the perfect opportunity to snag some beauty steals you’ve been eyeing. This annual event brings you discounts on skincare, hair care, and makeup from your favorite brands that rarely go on sale. 

Whether you’re a devoted fan of Laneige, Color Wow, Kiehl's, or Grande Cosmetics, you’ll find fantastic deals starting as low as $7.13. Prime Big Deal Days is your chance to stock up on essentials or even treat yourself to a few new products that might just become your next must-haves.

The excitement doesn’t stop with the familiar favorites; it's also a fantastic time to explore fresh beauty finds. With so many options available, it’s easy to discover products that could elevate your routine and give your collection a refreshing twist. This guide is conveniently organized by category in ABC order to help you navigate the best deals of the sale, ensuring you don’t miss out on the ultimate Prime Day beauty treasures. 

Get ready to fill your Amazon cart with all the essentials you need to look and feel fabulous.

The Best Prime Day Beauty Products That Rarely Go on Sale

• The Lowest Price: Maybelline Lifter Gloss, $7.17 (originally $10.99)
• My Current Obsession: Erborian Color Correcting CC Cream, $20 (originally $25)
• Most Popular Product: Hero Cosmetics Mighty Patch Pimple Patches, $9.58 (originally $11.97)
• Sell-Out Risk: Laneige Lip SleepingMask, $16.80 (originally $24)

The Best Prime Day Skincare Deals

• The Lowest Price: Bioderma Sensibio H2O Micellar Water, $9.09 (originally $12.99)
• E! Editor Favorite: Tatcha Luminous Dewy Skin Mist, $34.30 (originally $49)

Refresh and soothe your skin with a calming thermal spring water that hydrates and revitalizes, leaving you feeling cool and collected anytime you need a little pick-me-up.

Customer Ratings: 8,500+ 5-star Amazon reviews

Shoppers Say: "I've repurchased this many times, this is a staple in my skincare routine."

Quench your skin's thirst with a refreshing cream that delivers intense hydration and leaves your complexion plump and glowing, making it feel like a drink of water for your face.

Shoppers Say: "Very hydrating but not thick, blends beautifully into my skin! Highly recommend!"

Revitalize your skin with a deeply hydrating mask that's been all over TikTok, delivering a powerful boost of collagen for a youthful, radiant complexion. 

Customer Ratings: 44,600+ 5-star Amazon reviews

Shoppers Say: "This micellar water makeup remover is excellent! It effortlessly removes makeup, including stubborn waterproof formulas, without harsh rubbing. The formula is gentle on the skin and leaves no residue, making it perfect for sensitive areas around the eyes. It also feels refreshing and doesn’t dry out the skin. If you’re looking for a quick, effective, and gentle way to cleanse your face, this micellar water is a fantastic choice!"

Celebrity Fans: Paige DeSorbo

Gently cleanse and remove makeup with a micellar water that soothes your skin while leaving it refreshingly clean and perfectly hydrated.

Customer Ratings: 44,600+ 5-star Amazon reviews

Shoppers Say: "This micellar water makeup remover is excellent! It effortlessly removes makeup, including stubborn waterproof formulas, without harsh rubbing. The formula is gentle on the skin and leaves no residue, making it perfect for sensitive areas around the eyes. It also feels refreshing and doesn’t dry out the skin. If you’re looking for a quick, effective, and gentle way to cleanse your face, this micellar water is a fantastic choice!"

Celebrity Fans: Paige DeSorbo

Experience the magic of a transforming balm that melts away the day’s makeup and impurities, leaving your skin feeling refreshed and effortlessly clean, like a breath of fresh air for your complexion.

Shoppers Say: "Best makeup remover! Dissolves eye makeup & foundation quickly. Also easily removes waterproof SPFs which are usually not easily removed. I use as a pre-cleanse every night."

Experience the magic of a powerful essence that harnesses the benefits of snail mucin to hydrate, repair, and rejuvenate your skin for a radiant complexion.

Customer Ratings: 53,800+ 5-star Amazon reviews

Celebrity Fans: Vanessa Hudgens, Lala Kent, Madison LeCroy, and Paige DeSorbo.

Give your skin a smoother, more radiant appearance with these gentle exfoliating pads that make glowing skin part of your everyday routine.

Shoppers Say: "WORTH It. Absolutely LOVE this eye cream. My first time buying a nicer cream and it’s absolutely worth the price. Lasts forever, too! I’ve had it for weeks and it looks almost untouched. Excellent moisturizing and leaves my eyes looking bright. If you’re on the fence about spending a small amount more for a quality product, I highly recommend going for it."

Indulge in a luxurious serum that comes in delightful little capsules, delivering a potent dose of hydration and nourishment to help your skin regain its youthful glow, making every day feel like a fresh start. 

Customer Reviews: 1,700+ 5-star Amazon reviews

Shoppers Say: "I have used this product for years. I apply in the morning after cleaning my face and it does reduce the signs of lines. I can use one pouch for 2 applications. I am 76 and this product is a good buy for anyone that may want to reduce the signs of aging."

Protect your skin from harmful rays with a lightweight sunscreen that blends effortlessly, leaving you with a natural finish and peace of mind all day long.

Customer Ratings: 20,900+ 5-star Amazon reviews

Celebrity Fans: Kyle Richards, Lisa Rinna, Julianne Hough, Kate Upton, Hailey Bieber, Delilah Belle Hamlin, Kandi Burruss, Lala Kent, Witney Carson, Rachel Recchia, Rachael Kirkconnell, Caelynn Miller-Keyes, Abbey Weitzeil, Madison LeCroy, and Raegan Revord.

Treat yourself to a variety of skincare benefits with this 12-pack of sheet masks, offering hydration, brightening, and soothing effects for every skin type.

Shoppers Say: "WORTH It. Absolutely LOVE this eye cream. My first time buying a nicer cream and it’s absolutely worth the price. Lasts forever, too! I’ve had it for weeks and it looks almost untouched. Excellent moisturizing and leaves my eyes looking bright. If you’re on the fence about spending a small amount more for a quality product, I highly recommend going for it."

Celebrity Fans: Madison LeCroy

Gia Giudice said, "Whenever I have a pimple, I use them and the next morning, I can see the results.” 

More from Gia: “These are amazing. They are the famous pimple patches. These come with me whenever I’m traveling. These are definitely a lifesaver.”

Customer Ratings: 110,500+ 5-star Amazon reviews

More Celebrity Fans: Vanessa Hudgens, Vanderpump Rules star Lala Kent, Real Housewives of Beverly Hills alum Lisa Rinna, TikTok sensation Alix Earle, The Bachelor alum Catherine Giudici Lowe, The Bachelorette's Charity Lawson, Southern Charm star Madison LeCroy, and Bling Empire star Kelly Mi Li.

Banish redness and embrace your natural glow with this color-correcting cream that effortlessly transforms uneven tones into a radiant canvas, giving your skin the perfect pop of confidence.

Customer Ratings: 2,600+ 5-star amazon reviews

Shoppers Say: "Can't live without it! This cream has been a game changer for me. My rosacea has gradually worsened over the years, to the point that I can't really leave my home without makeup anymore. This cream is great at hiding the redness and the pimples, easy to apply and is a great fit for my skin tone."

Transform your skincare routine with a deeply replenishing facial oil that drips with moisture and nourishment, leaving your skin feeling soft, radiant, and oh-so-hydrated.

Shoppers Say: "This oil does wonders for the skin! I’m in love! It really does give a glow when you wake up in the mornings and you get more vibrant look."

Nourish your delicate eye area with a creamy treatment that hydrates and smooths, helping to banish dark circles and fine lines for a bright, youthful look.

Shoppers Say: "WORTH It. Absolutely LOVE this eye cream. My first time buying a nicer cream and it’s absolutely worth the price. Lasts forever, too! I’ve had it for weeks and it looks almost untouched. Excellent moisturizing and leaves my eyes looking bright. If you’re on the fence about spending a small amount more for a quality product, I highly recommend going for it."

Celebrity Fans: Madison LeCroy

I love using this clay mask to deeply purify my pores and leave my skin feeling refreshed and smooth—it’s my go-to for a clear, glowing complexion.

Shoppers Say: "This product is an absolute must-have for anyone struggling with clogged pores and oily skin. After just one use, my skin felt so much cleaner and smoother. The formula is gentle yet powerful, and I love how it doesn't dry out my skin. It's a bit on the pricier side, but so worth it for the results."

This top-rated cream keeps your skin hydrated for up to 24 hours, with a lightweight texture that feels like a dream.

Customer Ratings: 25,400+ 5-star Amazon reviews

Shoppers Say: "Miracle Eraser. I am so glad I splurged and decided to buy this. It is really effective and dries out any blemishes overnight. Really great product and worth the price. Lasts a long time."

Celebrity Fans: Lala Kent, 

Unlock a world of hydration with a luxurious elixir that cocoons your skin in moisture, giving it a plump, dewy finish that feels like a refreshing drink for your complexion.

Customer Ratings: 50,300+ 5-star Amazon reviews

Shoppers Say: "My skin feels so refreshed and hydrated and glowy when I spritz this on. The fragrance is pretty and disappears quickly, which I find ideal as I didn't want to smell my face all day." 

Celebrity Fans: Lala Kent, Suni Lee, Britt Stewart, Nicole Williams, Lisa Rinna 

Experience a delightful cleansing adventure with a frothy facial wash that dances away dirt and impurities, leaving your skin feeling as fresh as a dewy morning and ready to take on the world.

Customer Reviews: 30,200+ 5-star Amazon reviews

Shoppers Say: "After one use, my skin felt cleaner than ever. Really like how my skin felt smooth and clean. The best part you do not have to use much, so the product will last a while."

Effortlessly sweep away even the most stubborn eye makeup with this dual-phase remover that leaves my skin feeling refreshed and perfectly clean without any oily residue.

Customer Ratings: 2,800+ 5-star Amazon reviews

Shoppers Say: "This has been my favorite eye makeup remover for years! Removes all types of mascara and doesn’t leave any yucky residue."

Experience a luxurious overnight mask that works wonders while you sleep, leaving your skin plump and revitalized come morning.

Shoppers Say: "Love this product and use it daily and have for 6 months. I had a neck lift 2 years ago and did not get the results I wanted. This tones and firms and personally I can see a difference. This works for me and I love it!!"

Celebrity Fans: Kyle Richards

I love the Laneige Lip Sleeping Mask, but I prefer the Laneige Lip Glowy Balm when I'm on the go because it's a much cleaner application. I always have this in my bag. 

Celebrity Fans: Kyle Richards, Gia Giudice, Madison LeCroy, Paige DeSorbo, Rachel Recchia, and Harry Jowsey.

Customer Ratings: 21,500+ 5-star Amazon reviews

Flavors: 12

Revitalize your lips overnight with this deeply nourishing treatment that leaves them soft and hydrated by morning. 

Celebrity Fans: Sydney Sweeney, Porsha Williams, Alix Earle, Justine Skye, Paige DeSorbo, Hannah Brown, Kenzie Ziegler, Dr. Nicole Martin, Alexia Nepola, Drew Sidora, Delilah Belle Hamlin, Serayah, and Ashley Haas. 

Customer Ratings: 36,600+ 5-star Amazon reviews

Flavors: 9

I felt a major difference the first time I put this mask on my skin. I put it on right before bed, kept it on overnight, and woke up to supremely soft skin.

Sydney Sweeney previously told E!, "When I first started using this product, I had soft, glass-looking skin. It's a life-changing product. I was like, 'Can I put this on my entire body?" I felt the same way, which is why this overnight mask has been a staple in my routine for years.

Say goodbye to pesky blemishes with a spot treatment that works overnight to dry them out, leaving your skin clearer and more confident by morning.

Customer Ratings: 25,400+ 5-star Amazon reviews

Shoppers Say: "Miracle Eraser. I am so glad I splurged and decided to buy this. It is really effective and dries out any blemishes overnight. Really great product and worth the price. Lasts a long time."

Celebrity Fans: Lala Kent, Christine Quinn

Refresh your day with this invigorating facial spray that combines the soothing powers of aloe and rosewater, delivering a burst of hydration and a delightful floral scent whenever you need a quick pick-me-up.

Customer Ratings: 50,300+ 5-star Amazon reviews

Shoppers Say: "My skin feels so refreshed and hydrated and glowy when I spritz this on. The fragrance is pretty and disappears quickly, which I find ideal as I didn't want to smell my face all day." 

Celebrity Fans: Lala Kent, Suni Lee, Britt Stewart, Nicole Williams, Lisa Rinna 

Give your skin a refreshing dose of collagen and niacinamide with a lightweight jelly cream that hydrates and boosts radiance for a plump, healthy glow. 

Shoppers Say: "I've tried countless skincare products, but the Medicube Collagen Jelly Cream stands out as a game-changer. The combination of niacinamide and freeze-dried hydrolyzed collagen works wonders for my skin. The 24-hour glow it promises is real—my skin feels plump and looks radiant all day long."

Brighten your complexion and fade stubborn dark spots with a serum that works quickly to reveal more radiant and even-toned skin.

Shoppers Say: "This product actually works. I had less coloration after using it daily for a week."

As an adult with sensitive skin, I love using this gentle cleansing oil that effortlessly melts away impurities while soothing and nourishing my complexion, leaving it soft and comfortable.

Customer Ratings: 1,200+ 5-star Amazon reviews

Shoppers Say: "I started applying it on myself after showering and it’s absolutely the best thing for my dry skin that I’ve ever tried. Absolutely recommend!!"

Smooth on this luxurious cream designed to give your neck a firmer, more youthful appearance, and feel the difference as it hydrates and revitalizes your skin like never before.

Shoppers Say: "Love this product and use it daily and have for 6 months. I had a neck lift 2 years ago and did not get the results I wanted. This tones and firms and personally I can see a difference. This works for me and I love it!!"

Celebrity Fans: Kyle Richards

This magical cloth lets me ditch the soap while effortlessly wiping away makeup and leaving my skin feeling refreshed and pampered.

Available Colors: 19

Shoppers Say: "Can’t believe how well this takes off all makeup, even waterproof black mascara (without wasting cotton pads). I throw it in with my laundry every week, and it comes out 100% clean every time."

Exfoliation is important for your skincare rotation, but it can be so tough to find a product that agrees with sensitive skin. This one clears dead skin cells and dirt in a way that's effective, yet gentle.

Shoppers Say: "I have super sensitive skin, so it's tough to find an exfoliant that doesn't irritate it too much. I love this caffeine micro polish because it is super gentle but still works to remove that excess dead skin. I've noticed my skin has become much clearer since using the product."

Boost radiance while you firm, plump, and rejuvenate the skin with this serum. It is cooling and feels so refreshing on the skin— never sticky.

I have very reactive skin, so I've spent a lot of time trying to restore my skin barrier and build up its resilience. This is the first micellar cleanser I've used that lathers. It keeps my face clean and hydrated without that overly stripped feeling. 

This mask clears out the gunk in my pores without drying out or stripping my skin. It even calms down my redness. My skin feels incredibly soft each time.

Shoppers Say: "I recently tried this clay mask and am thrilled with the results. This gentle, fragrance-free mask effectively detoxifies and clarifies my skin, targeting blackheads and pores without causing dryness. It hydrates while purifying, which is perfect for my sensitive skin."

Clear out pores and smooth your skin with a gentle exfoliant that delivers the fresh-faced glow we all crave.

Customer Ratings:  8,800+ 5-star Amazon reviews

Shades: 56

Celebrity Fans: Kyle Richards, Olivia Flowers, Remi Bader, Emily Simpson

After a long day, I love slathering on this soothing gel mask that cools and hydrates my skin, leaving it feeling refreshed and revitalized like a spa day at home.

Shoppers Say: "I have been using this mask for years and I love it. I usually leave it on as an overnight treatment, and wake up with glowing skin the next day. But I've recently found another use for it: sunburn!"

Experience the refreshing burst of hydration from this ultra-lightweight moisturizer that envelops your skin in a cloud of moisture, leaving it plump and dewy without any greasy residue.

Customer Ratings: 4,300+ 5-star Amazon reviews

Shoppers Say: "This has become my favorite moisturizer. My face feels completely drenched in the best possible way and somehow still lightweight."

Whether it's eczema, rosacea, acne, or even a pesky allergic reaction, this balm works wonders overnight, transforming my irritated, angry skin into the calm, clear canvas I'm used to waking up to. 

Shoppers Say: "Brilliant product. Calming to reactive skin."

After using this brightening facial wash for over a year, I love how it gently cleanses my skin while unveiling a radiant glow that feels fresh and revitalized every day.

Customer Ratings: 2,200+ 5-star Amazon reviews

Shoppers Say: "This works well brightens my face and it never leaves it dry."

Indulge in a luxurious cleansing oil that glides over your skin, dissolving makeup and grime while delivering a nourishing touch for a beautifully fresh complexion.

Shoppers Say: "Great cleanser. Cleans all the makeup away (even waterproof!) worth the money. Definitely recommended!!"

After a long day, pampering your skin with this overnight mask feels like a dreamy spa retreat, leaving you with a radiant glow by morning without any fuss.

Kathy Hilton used this spray-on moisturizer during a July 2021 RHOBH episode, telling her sister Kyle Richards she keeps it in her bag because her skin gets dry. I've been using it ever since.

This magical potion hydrates, calms my eczema flare-ups, soothes redness, and is a must-try for a blissfully calm complexion.

Shoppers Say: "I have wasted so much time and money on products to calm my eczema on my face. This works immediately and my eczema breakout is no longer visible. I have proved to myself that I cant live without this by getting lax and not using it everyday- guess what my eczema reappears. Its truly a remarkable product that works." 

The Best Prime Day Makeup Deals

• The Lowest Price: Maybelline Lifter Gloss, $7.17 (originally $10.99)
• E! Editor Favorite: Erborian Color Correcting CC Cream, $20 (originally $25)

Achieve flawless brows with this ultra-fine pencil that glides on effortlessly, allowing for precise definition and a natural-looking finish that frames your face beautifully.

Customer Ratings:  20,100+ 5-star Amazon reviews

Shades: 12

Lock in your look with this feather-light pressed powder that leaves a smooth, soft-focus finish, making shine a distant memory.

Shades: 6

Shoppers Say: "This is my favorite face powder. Absorbs oil and keeps my makeup perfect until I take it off at night. I’m never switching to anything else!"

Swipe on this gloss for a plumped-up pout with a glassy shine and a touch of shimmer that turns heads.

Customer Ratings:  8,800+ 5-star Amazon reviews

Shades: 56

Celebrity Fans: Kyle Richards, Olivia Flowers, Remi Bader, Emily Simpson

This miraculous CC cream effortlessly evens out your skin tone while providing SPF protection, instantly hiding imperfections for a radiant, flawless finish with minimal effort. My mind is blown by how well it works!

Customer Ratings: 1,700+ 5-star Amazon reviews

Shoppers Say: "Goes on white like lotion and changes color to match my face! Not oily, smells great, lasts all day. Will definitely continue to purchase!"

Create a flawless, smooth canvas for your makeup that feels weightless while keeping your look locked in place all day.

Shoppers Say: "This is the best primer I have every tried, and I have tried them all. It is pricey, but worth it. I would highly recommend this."

Keep shine in check and your skin looking fresh with this lightweight powder that leaves a smooth, matte finish all day.

Shoppers Say: "This mineral powder is a miracle..! I was constantly blotting my face with a pressed powder compact which caused a cakey build up but when I use this its like an invisible oil absorbing miracle..! Smooth shine free skin for hours..and you can’t feel or see it… it just works…!!"

Get flawless coverage and serious sun protection all in one with this multitasking cream that evens out skin tone while keeping your complexion safe from harmful rays.

Customer Ratings:  20,800+ 5-star Amazon reviews

Shades: 19

Achieve a radiant glow effortlessly with this crème-to-powder eyeshadow stick that combines rich pigmentation with long-lasting wear, perfect for on-the-go application without any brushes needed. 

Customer Ratings: 32,000+ 5-star Amazon reviews

Available Shades: 53 shimmer, matte, and metallic finishes

This primer is like a magic layer for your skin, giving your makeup a flawless, all-day finish without any extra shine. 

Customer Ratings: 1,400+ 5-star Amazon reviews

Shoppers Say: "Best primer for sensitive skin. I love this primer! A little goes a long way. It is not irritating to my sensitive skin and doesn’t cause clogged pores. Makes makeup look flawless!"

Lift and volumize your lashes with a mascara that delivers fluttery, fanned-out lashes for an eye-opening look you'll love.

Customer Ratings: 3,600+ 5-star Amazon reviews

Shoppers Say: "This is the best mascara I have used! It volumizes and lengthens at the same time!! But it looks so natural and not clumpy! Easy to wash off at the end of the day!"

Transform your hair in just 8 seconds with this innovative treatment that leaves your locks feeling soft, silky, and full of shine after every rinse. 

Customer Ratings: 28,500+ 5-star Amazon reviews

Shoppers Say: "Now this stuff right here is like a magic elixir. Highly recommend!! And I have thin/fine hair - did not weigh it down! LOVE THIS PRODUCT."

"It's really sheer and it just gives a really really nice subtle glow," Olivia Culpo said.

More From Olivia: "This is a really great price point. It comes in a bunch of great colors. This color is 905, the medium glow, but you really can use any color."

More Celebrity Fans: Alix Earle, Paige DeSorbo, Hannah Ann Sluss, Gia Giudice, Xochitl Gomez, and Lisa Barlow.

"I have one key palette that I use for everything. I can do my whole face with just that palette.  Every single one of my friends has asked me about this palette, bought it, and ends up loving it," Kyle Richards said. 

Customer Ratings: 1,700+ 5-star Amazon reviews

Every year when it goes on sale, I grab this contour palette that gives me perfectly sculpted, chiseled cheeks in just a few easy sweeps. 

Shoppers Say: "I like that this pallet is great for day and night looks. It is compact and comes with a great brush to highlight and contour. I used it consistently for over a year before I hit pan. Will re-purchase!"

Achieve fuller, hydrated lips with a high-shine gloss infused with hyaluronic acid for a smooth, non-sticky finish that enhances your natural pout.

Customer Ratings: 34,000+ 5-star Amazon reviews

Available Shades: 25

Celebrity Fans: Gia Giudice, Emma Hernan, Paige DeSorbo.

This miraculous product combines the look of a lip gloss and the staying power of a matte lipstick, which makes my dreams come true. 

Customer Ratings: 35,500+ 5-star Amazon reviews

Available Shades: 23

This lightweight multitasker gives you a dewy, fresh-faced glow while keeping your skin hydrated and protected with SPF. 

Shades: 19

Shoppers Say: "I love the way that it goes on the skin and covers pores, no misses, and you only need a little drop. I have not wore any foundation since I started using it. I hope it comes in other tints."

Glide on intense, waterproof color that won't budge, giving you sharp, flawless lines all day long.

Customer Ratings:  23,600+ 5-star Amazon reviews

Shades: 18

Smooth on this velvety balm to blur pores and create the perfect base for long-lasting, flawless makeup.

Customer Ratings: 1,300+ 5-star Amazon reviews

Experience lashes like never before with a volumizing mascara that transforms your look, adding incredible length and lush fullness for that captivating, wide-eyed effect.

Customer Ratings: 13,100+ 5-star Amazon reviews

Shoppers Say: "The best. I literally quit getting lash extensions because of this stuff. The only mascara I will ever use again."

Shades: Black and brown

Discover the secret to voluptuous lips with this extra-strength formula that intensely hydrates while providing a captivating plump for a stunning finish.

Customer Ratings: 1,000+ 5-star Amazon reviews

Shoppers Say: "I’ve been using Too Faced lip plumper for years. I have found that they give the best results without any weird taste or texture."

Line those peepers with this creamy pencil that glides on effortlessly and delivers vibrant, long-lasting color that won’t budge.

Customer Ratings:  6,900+ 5-star Amazon reviews

Shades: 29

Lock in a bold lip look with this liquid lipstick that provides all-day wear and a high-shine finish, making it a go-to for those who want to make a statement without the hassle of constant touch-ups.

Shades: 16

Shoppers Say: "Always stays on! I have had so many women at dinner parties, and friends, ask WHAT LIPSTICK ARE YOU WEARING? It stays on through dinner, every time."

The Best Prime Day Hair Care Deals

• The Lowest Price: Toppik Hair Building Fibers, $13.55 (originally $24.95)
• E! Editor Favorite: Redken Acidic Color Gloss Heat Protection Spray,  $23.10 (originally $33)

Revitalize your locks with a deep-conditioning mask that restores strength and shine, leaving your hair soft, smooth, and ready to take on the world.

Customer Ratings: 1,300+ 5-star Amazon reviews

Shoppers Say: "Miracle elixir. I am 100000% sold on this product. I have always had super, SUPER tangly hair that I swear has a mind of its own -- once it gets past shoulder length, I can't wear it down for more than an hour without it knotting itself into huge mats! I needed something to ease the damage the bleach did, and this did more than just that! Absolutely worth the price, this stuff leaves your hair happy, moisturized, and tangle-free!!!!"

Effortlessly create voluminous, long-lasting curls with these rollers that heat up quickly for salon-quality styling at home.

Shoppers Say: "I use them before I apply my makeup, let them work their magic...In 10 minutes, my hair has a set that lasts all day!" 

This shampoo and conditioner set works together to tone and neutralize brassiness, ensuring that blonde hair shines bright and beautifully balanced.

Shoppers Say: "Shimmer lights, shampoo and conditioner keep my platinum blonde hair from getting brassy or yellow. I’ve used other purple shampoos on my blonde hair, but they don’t work as well as shimmer lights."

Give your hair an instant lift with this root-boosting spray that adds touchable volume and long-lasting fullness without weighing it down. 

Customer Ratings: 5,600+ 5-star Amazon reviews

Shoppers Say: "It really works. This is the first thing that I have tried that really works. I have tried numerous products that have not given me the volume to my very fine hair. This stuff is great!!"

This versatile root cover-up conceals grays and doubles as a brow filler, instantly enhancing your look while adding the appearance of thicker hair.

Customer Ratings: 11,800+ 5-star Amazon reviews

Available Shades: 8

Celebrity Fans: Madison LeCroy, Paige DeSorbo

Cut your blow-dry time in half with this lightweight spray that protects your hair while speeding up the drying process for a smooth, sleek finish. 

Customer Ratings: 1,500+ 5-star Amazon reviews

Shoppers Say: "Product smells good, doesn’t leave any residue on my hair and cuts blow drying time in half!"

Revitalize your locks with this volumizing formula that effortlessly lifts flat hair, delivering extra body and bounce for a stunning, salon-quality finish every time.

Customer Ratings: 9,900+ 5-star Amazon reviews

Shoppers Say: "Saw a TikTok on it.....I have super fine thin baby hair, it works like magic to make it stand up with a lot of volume!"

I’ve been using this game-changing hair tool since 2019, and trust me, it’s totally worth the price for salon-worthy blowouts and curls right at home.

Customer Ratings: 1,000+ 5-star Amazon reviews

Shoppers Say: "Yes… it’s expensive but worth every penny. It’s like you have your own blowout salon in your home and it’s better for your hair."

Revive dry locks with a nourishing hair mask that works its magic to leave your tresses feeling soft, shiny, and ready to take on the world.

Customer Ratings: 1,100+ 5-star Amazon reviews

Shoppers Say: "10/10. I am obsessed with this product. It’s so easy vs having to do multiple steps with most bonding masks. It makes my hair super soft and manageable without weighing it down. It’s a really great quality product at a great value."

Tame frizz and smooth your hair with a multi-tasking spray that delivers a sleek, glossy finish while protecting against heat styling.

Customer Ratings: 4,000+ 5-star Amazon reviews

Shoppers Say: "Amazing. I am throwing everything else out. I typically have to wash my hair every other day bc it gets oily. With this I haven't washed it in 4 days. I know gross but I'm testing it and it still looks soft and silky. Mind you it color processed also so the ends are usually dry looking. Not with this."

Give your hair the ultimate protection and nourishment with a conditioner that strengthens and repairs while keeping those pesky breakages at bay, leaving locks looking luscious and healthy.

Customer Ratings: 4,700+ 5-star Amazon reviews

Shoppers Say: "Best conditioner for my color treated hair. My stylist uses this brand too and it smells divine!!!"

Get ready for a nourishing conditioner that fights damage and locks in moisture, giving your hair the ultimate glow-up it deserves.

Shoppers Say: "This conditioner makes your hair extremely soft! It has saved my hair from splitting and adds a nice shine to the hair. Even better when you combine it with the leave in conditioner, it adds maximum hydration! I didn’t even know, I had curl to my hair until I used this product! It’s amazing!"

Cleanse away the day while wrapping your strands in a protective shield that fortifies and nourishes, ensuring your hair stays vibrant and resilient.

Shoppers Say: "Great for damaged hair. I have really fine hair and hairdresser really damaged it by over bleaching. My hair was like straw with major breakage. After using it the first time, the texture was significantly Improved and over time helped my hair to fully recover. Great product! Glad I found it."

Boost your hair’s volume and hold with a lightweight spray that lifts your style and keeps everything in place without weighing you down.

Customer Ratings: 26,300+ 5-star Amazon reviews

Shoppers Say: "The best hairspray out there! I use this hair spray every time I style my hair. Works to keep it in place and you can use it to add volume. No residue or sticky feeling. I've used it for years."

Refresh your locks and soak up excess oil with this delightful dry shampoo that gives you that just-washed look without the fuss of water.

Customer Ratings: 5,400+ 5-star Amazon reviews

Shoppers Say: "Best dry shampoo yet! Love this dry shampoo! I’ve purchased several different ones and have based my purchases on reviews. Klorane has lived up to the highly rated reviews and is definitely my go-to so far! I don’t spend much time with my hair in morning, and this is basically my way of being lazy. There is no leftover white residue."

This game-changing dry shampoo refreshes your hair, leaving it clean and voluminous without the need for a full wash day.

Shoppers Say: "My hairdresser recommended this heat protectant and I love it. I’m a product junkie and have bleached hair. This stuff gives great shine which often doesn’t happen with blond hair. Try it. You’ll love it."

Refresh your hair between washes with a dry shampoo that absorbs oil and adds volume, all while blending seamlessly into darker tones for a perfectly polished look. If you're blond, opt for the Light Tones.

Customer Ratings: 9,100+ 5-star Amazon reviews

Elevate your hair game with a scalp and hair thickening system that helps promote fuller, healthier-looking locks while giving your roots the love they deserve.

Customer Ratings: 5,000+ 5-star Amazon reviews

Options: Colored/Dry/Damaged, Natural/Untreated,

Shoppers Say: "This product has really helped with my hair shedding and my hair looks thicker and softer."

Get ready for gorgeous, shiny locks with this leave-in treatment that provides heat protection while delivering a brilliant glossy finish for vibrant, nourished hair.

Shoppers Say: "My hairdresser recommended this heat protectant and I love it. I’m a product junkie and have bleached hair. This stuff gives great shine which often doesn’t happen with blond hair. Try it. You’ll love it."

Add some serious oomph to your hairstyle with this weightless powder that gives hair a delightful lift and texture for that effortlessly chic, tousled look.

Customer Ratings: 12,200+ 5-star Amazon reviews

Shoppers Say: "UHM this stuff is like magic in a bottle. I have super flat, fine, and silky hair, so making it voluminous is very difficult. I just take sections and sprinkle this dust in it, and it helps give volume."

Boost hair volume and cover up those thinning spots with this clever hair filler that seamlessly blends in for a fuller, more luscious look.

Customer Ratings: 24,500+ 5-star Amazon reviews

Shades: 9

Shoppers Say: "Toppik Hair Fiber is seriously a lifesaver. I was skeptical at first, but after trying it, I was blown away by how natural it makes my hair look. It’s super easy to use, and once it’s on, it stays put all day without making a mess. Honestly, it’s given me a huge confidence boost. If you’re dealing with thinning hair and want something quick and effective, you’ve gotta try this. Totally worth it."

Tame tangles in seconds with this lightweight detangler that smooths and nourishes your hair, leaving it soft, manageable, and ready for any style. 

Customer Ratings: 8,900+ 5-star Amazon reviews

"I like to spray this in my hair and put on my sun hat. This is a great detangler. I like the size for traveling," Kyle Richards shared in her Mexico travel guide.

If you're looking to add some fullness and shine to your strands, this serum could be the secret to bringing life back to thinning hair. 

Customer Ratings: 2,200+ 5-star Amazon reviews

Shoppers Say: "This stuff actually works. I started seeing baby hairs grow back within a few weeks! I love this stuff."

Give your hair a silky, tangle-free finish with a lightweight conditioner that hydrates without weighing it down.

Shoppers Say: "I’ve been using this conditioner consistently for 2 years now and just love it. I have long, semi-fine hair with a lot of wave to it, and this conditioner keeps my hair hydrated and helps with frizz."

This weightless shampoo cleanses your hair while adding shine and softness, leaving it looking effortlessly smooth and refreshed.

Shoppers Say: "I absolutely love this product. It makes my hair very soft and smooth. I love how it lathers and cleans my hair so well and leaves my hair filling hydrated less frizzy when I’m going to style it. It’s so much easier to maintain. I highly recommend this product. It’s great."

Madison LeCroy said, "If you just use this, it will do the same thing that a keratin treatment or a Brazilian blowout will do without chemically changing your hair."

More from Madison: "The main product for me that keeps my hair smooth and healthy is the Wella Ultimate Repair. I always get questions on my hair, so I had to make sure to share that because it’s amazing."

Shoppers Say: "A miracle for my hair. As someone who has struggled with damaged hair due to heat styling, finding the right product to repair and protect my locks has been a journey. I can confidently say that the Wella Professionals Ultimate Repair Miracle Hair Rescue Light Weight Spray has been a game-changer."

More Prime Day Beauty Deals

• The Lowest Price: Salt & Stone Natural Deodorant, $14 (originally $20)
• E! Editor Favorite: L'Occitane Cleansing & Softening Almond Shower Oil, $36.80 (originally $46)

Immerse yourself in a captivating fragrance that wraps you in warm, cozy notes, creating a scent experience that feels like a comforting embrace.

Customer Ratings: 3,600+ 5-star Amazon reviews

Shoppers Say: "A little goes a very long way with this scent. It lasts all day to say the least. Sweet vanilla scent without being too overpowering."

Kenya Moore declared, "This is a miracle! I had a breast lift and reduction surgery. I had scarring and used this. You can get stretch marks when you're growing too. You don't have to live with imperfections. This improves the appearance of scars and stretch marks."

More from Kenya: "Use this daily and massage it in. It's just great for uneven skin tone, aging, and dehydrated skin. You can put it on your face. You can use it anywhere. It really is a great product."

More Celebrity Fans: Lala Kent, Porsha Williams, Campbell "Pookie" Puckett, Jenna Bush Hager

Customer Ratings: 41,600+ 5-star Amazon reviews

These advanced teeth whitening strips effectively remove years of tough stains, revealing a whiter, brighter smile in just days. 

With the same enamel-safe ingredients used by dentists, you can trust Crest for professional-quality results from the comfort of your own home.

Customer Ratings: 68,200+ + 5-star Amazon reviews.

Celebrity Fans: Chrishell Stause, Paige DeSorbo, Catherine Giudici Lowe, Jesse Solomon, Abbey Weitzeil.

After a long day, I love slathering on a creamy foot balm that works wonders to soothe dry skin and smooth rough patches, making my feet feel pampered and ready for whatever comes next.

Shoppers Say: "I have been using this stuff religiously on my feet as they have been very dry and a little rough and the dry skin snagging fabric drives me crazy. This stuff has really softened up my feet as well as made them smooth and hydrated again!! Definitely a must have now for me!"

This powerful body wash takes care of breakouts from head to toe, leaving your skin feeling clean, clear, and refreshed.

Shoppers Say: "I love this stuff, it smells great and it definitely improves the bumps I get on my back."

Achieve remarkable lash growth with this powerful serum designed to enhance your natural lashes with continued use.

This lash serum is a celebrity favorite, which has been recommended by Lala Kent, Luann de Lesseps, Paige DeSorbo, Lindsay Arnold, and Heather Rae El Moussa.

Customer Ratings: 35,600+ 5-star Amazon reviews.

Transform your shower into a luxurious experience with an indulgent oil that gently cleanses and moisturizes, leaving your skin feeling silky smooth and delicately scented.

Customer Ratings: 2,500+ 5-star Amazon reviews

Shoppers Say: "Pumps out nice & smooth. Lathers and spreads really well. Smells absolutely amazing. Really helps with my dry skin. This stuff is liquid gold; I have nothing bad to say about it!"

This luxurious cream envelops your hands in nourishing hydration, transforming dry skin into a velvety smooth finish while delivering a subtle, delightful scent that turns hand care into a pampering ritual.

Customer Ratings: 8,900+ 5-star Amazon reviews

Shoppers Say: "Moisturizing without being greasy. This is such a nice hand cream. It softens and absorbs into the skin so well. The scent isn’t strong—which works for me. It’s adequately thick and isn’t greasy."

Nail concealer is a specialized product designed to improve the appearance of discolored or dull nails. Unlike traditional nail polish, nail concealer provides a soft-focus effect with reflective brighteners and optical brighteners to neutralize discoloration and give nails a naturally flawless, milky finish.

Customer Ratings: 7,300+ 5-star Amazon reviews

Shades: 5

Radiating a sense of tranquility, this scent weaves together delicate florals and a whisper of clean air, transforming your everyday moments into a gentle reminder of pure elegance.

Customer Ratings: 2,200+ 5-star Amazon reviews

Shoppers Say: "I love this perfume the smell is so soft and so clean. I am stopped often by other people to ask what I'm wearing. Size value is well worth the money."

Indulge in a refreshing body wash that cleanses and nourishes your skin, leaving you feeling rejuvenated and ready to take on the day.

Customer Ratings: 5-star Amazon reviews

Shoppers Say: "The smell is 10/10 and I want to buy this in every lotion, soap, body wash, etc they have. It lasts all day."

Scents: 6

Paige DeSorbo raved, "I love this. It smells like when you walk into a really expensive hotel."

Customer Ratings: 2,600+ 5-star Amazon reviews

Scents: 4

More Celebrity Fans: Gia Giudice

Achieve a sun-kissed glow with a lightweight bronzing mousse that glides on effortlessly, giving you a natural-looking tan without the hassle of sun exposure.

Customer Ratings: 13,200+ 5-star Amazon reviews

Shoppers Say: "Obsessed. I love this product. It’s not sticky or smelly and makes you look perfectly sunkissed. I always get compliments right after I use it."

What is Prime Day? 

Prime Day is a sale with Amazon deals for Prime members. Originally a one-day sale, it has expanded to a two-day event packed with discounts across fashion, beauty, tech, and home categories. Amazon now holds two sales yearly—a July Prime Day and a second Prime Day in the fall, known as Prime Big Deal Days, referred to as October Prime Day. Every Prime Day event is worth shopping, especially if you love saving money and fast shipping.

What is October Prime Day?

October Prime Day, officially known as Prime Big Deal Days, is a second Prime Day Sale that typically occurs in October. This exclusive event for Amazon Prime Membership holders offers major discounts and Amazon deals just in time for the holiday season. Shoppers can expect lightning deal prices and the best Amazon discount possible before the holidays across categories like tech, fashion, beauty, home essentials, and holiday gifts. With a wide range of discounts on popular items and unique finds, it’s the perfect opportunity to score Black Friday-level savings before the holiday rush, making it one of the best times to shop for must-have items.

When is October Prime Day?

Amazon October Prime Day 2024 runs from October 8 through October 9. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on October 8. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials . There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well. Officially, this sale is known as Prime Big Deal Days, and it is commonly referred to as October Prime Day.

Is there an Amazon Prime Day in October?

Yes, Amazon holds a second Prime Day in October called Prime Big Deal Days. This two-day event offers exclusive deals and discounts for Prime members, featuring major savings on categories like tech, fashion, beauty, home essentials, and holiday gifts. It’s the perfect time to snag bargains ahead of the holiday shopping season.

What are Prime Big Deal Days?

Prime Big Deal Days is Amazon's second Prime Day sale, typically held in October, offering massive discounts across popular categories like tech, fashion, beauty, and home essentials. This two-day event is designed for Prime members and provides exclusive deals on trending products and Amazon devices, similar to the summer Prime Day. It’s the perfect opportunity to score major savings before the holiday shopping season begins.

What is on sale for October Prime Day 2024?

For October Prime Day 2024, Amazon is offering a wide range of deals on seasonal must-haves across multiple categories. Shoppers can score discounts on fall fashion, holiday gifts, Prime Day beauty deals, and more. Whether you're looking for tech upgrades, home essentials, or trending products, October Prime Day 2024 promises unbeatable savings and exclusive deals on all your favorite items.

Where can I find the best October Prime Day deals?

You can find curated deals from E! Insider Shop and our Amazon Storefront throughout the October Prime Day sale. Our dedicated team of shopping experts will help you save time and money by organizing the must-have deals, including exclusive deals, in one convenient place for easy shopping. New deals will drop throughout the sale, making it easy to find the best offers of the season. For even more savings, you can also shop Amazon Prime Day deals here.

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Amazon Prime subscribers enjoy free and fast shipping with options for two-day, one-day, and same-day delivery on eligible items shipped by Amazon. Additionally, members have access to exclusive lightning deals and additional discounts on select items. Subscribers can stream content with Prime Video, Amazon's streaming service, and enjoy ad-free songs through Amazon Music. Prime members can also get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on their location.

Do you need to be an Amazon Prime member to shop October Prime Day 2024 sale?

Yes, you have to be a Prime member to get Amazon discounts on Amazon Big Deal Days, also known as October Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of October Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to experience the membership's extensive benefits, which include free shipping, fast shipping, grocery delivery, ad-free music, and streaming services. Join now to take advantage of Prime exclusive discounts, Amazon deals, and more.

How much is Amazon shipping?

Amazon shipping costs vary depending on the items ordered and the shipping location. Fortunately, Amazon Prime subscribers enjoy free and fast shipping on their orders. With a Prime membership, you get access to two-day, one-day, and same-day shipping options, perfect for the busy holiday season. Additionally, Amazon offers expedited shipping options on select purchases for even faster delivery times at an additional cost. Join now for a 30-day free trial to experience these benefits firsthand.

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