Choice Hotels Reportedly Interested in Acquiring Wyndham
A new report suggests that Choice Hotels International, Inc. has expressed interest in acquiring Wyndham Hotels & Resorts, Inc.
According to The Wall Street Journal, the companies are not in serious discussions and it remains unclear how much contact the two parties have shared, but the potential merger would create a budget hotel franchisor that would likely be the largest in the United States.
The Wall Street Journal also reported that if company officials representing Wyndham do not have interest in a potential merger, executives from Choice Hotels would be able to appeal to Wyndham’s stakeholders about a possible deal.
Choice Hotels said the company does “not comment about market rumors and speculation,” while a spokesperson from Wyndham said, “We don’t comment on rumors. We are focused on business as usual.”
Both companies own economy, midscale and upper-midscale brands—22 for Choice Hotels and 24 for Wyndham—including Comfort and Quality for Choice Hotels and Days Inn and Super 8 for Wyndham.
The rumored interest from Choice Hotels in Wyndham comes days after a new study found that most Americans are more likely to stay in a hotel and take vacation trips this summer than in the summer of 2022.
According to the American Hotel & Lodging Association (AHLA), data from the new national Hotel Booking Index survey found that American adults are more likely to stay in a hotel (56 percent), take more frequent (55 percent) and longer (52 percent) leisure trips than last year.
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Choice HotelsWyndham Hotels and ResortsImpacting TravelUnited StatesTravel Intel
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Title:Choice Hotels Reportedly Interested in Acquiring Wyndham
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