Hyatt Announces Zoëtry Wellness & Spa Resorts Brand Debut in Greece

Hyatt announced that one of its affiliates has entered into a management agreement with AF Partners to expand the Inclusive Collection — a global portfolio of distinct, luxury all-inclusive resort brands that’s part of World of Hyatt — with the new Zoëtry Halkidiki. The luxury resort is expected to open in mid-2024. 

Located in the Sani vicinity of Halkidiki, Greece, the cliffside property will offer sweeping views of Mount Olympus and the surrounding Aegean Sea’s crystal-clear waters. A panoramic lift will give guests exclusive access to the beach from the resort. 

Designed for a relaxing and meaningful experience, the luxury hotel will feature 105 rooms and suites, including swim-out options. 

“We are thrilled to announce plans for the thoughtful expansion of the Zoëtry Wellness & Spa Resorts brand into Greece, a market that is ripe with opportunity for the personalized all-inclusive experience the brand is known for,” said Javier Coll, group president, global business development & innovation, Inclusive Collection, Hyatt. “The European market offers incredible potential for the Inclusive Collection portfolio, given the many established and emerging destinations that are well suited for our brands. As we continue to grow our brand footprint across Europe, we are eager to showcase our elevated offerings to new and existing guests, World of Hyatt members, customers, and developers.” 

As a beachfront hideaway, Zoëtry Halkidiki is poised to offer an idyllic escape with amenities including a world-class spa, a gym, a beachfront pool, two gourmet à la carte restaurants, one buffet and three bars and lounges. 

Hyatt’s signature Endless Privileges concept will provide guests with finely appointed accommodations, no check-in or checkout times, gourmet cuisine, unlimited top-shelf spirits, 24-hour concierge, cultural enrichment activities, and more. 

“As Greece’s tourism industry rebounds, we are seeing increased demand for all-inclusive resort experiences both from guests and from developers who understand the appeal and opportunities of the Inclusive Collection’s brand promise,” said Carlos Paredes, director of development, EAME, Inclusive Collection, Hyatt. “We are pleased by these plans to expand the Zoëtry brand’s footprint with AF Partners, an expert in strategic development in the region.” 

Hyatt’s Inclusive Collection redefines and elevates the all-inclusive experience with its portfolio of all-inclusive brands. These include Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts and Sunscape Resorts & Spas brands. 

The planned 2024 opening of Zoëtry Halkidiki is expected to bolster Hyatt’s brand presence in Greece which currently includes Grand Hyatt Athens, Hyatt Regency Thessaloniki, AluaSoul Zakynthos, the recently opened Dreams Corfu Resort & Spa, and Magma Resort Santorini, part of Hyatt’s Unbound Collection.

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