Nicole Kidman Confirms More Iconic AMC Ads Are “In the Making”

We come to this place for Practical Magic.

At least, that’s a past role Nicole Kidman is channeling to tease that another AMC ad—like the movie theater chain’s original that debuted in September 2021—is on the way.

“Maybe, yes,” the 57-year-old exclusively told E! News correspondent Will Marfuggi Oct. 23 at the Los Angeles premiere of Special Ops: Lioness’ second season. “Yes, you need to talk to Adam [Aron, CEO of AMC Theaters].”

But Nicole—who is mom to Sunday Rose, 16, and Faith Margaret, 13, with husband Keith Urban, as well as daughter Bella, 31, and son Connor, 29, with ex Tom Cruise—went a step further to confirm that the ball is actually already rolling.

“We're in the making,” she continued in the interview, airing Oct. 24 at 11 p.m. on E! News. “I'm using a Practical Magic term: There's things brewing.”

As for how the Big Little Lies alum feels about the iconic pre-movie ad, whose fame and campy flare earned it a spoof on Saturday Night Live? She is grateful for the video’s impact on fans.

“I’m so glad that they do [love them],” she told E! News in April, “because it means that they go to the theater.”

And film lovers aren’t the only ones who enjoy going to the movies to relax. Nicole also found herself visiting her local AMC theater to take a break from filming season two of Special Ops: Lioness—premiering Oct. 27 on Paramount+—in Texas.

“I’d go to an AMC,” she told Entertainment Tonight in an interview published Oct. 24, “and I sit there and I hide my face when I come on screen. I even sent the head of AMC, Adam, a message that the AMC right there in Fort Worth is perfection.”

But it isn’t just chronically online social media users that enjoy the impact of Nicole’s dramatic and heartwarming ad. 

In April, while honoring Nicole as she received the AFI Life Achievement Award—an honor given to an individual whose career in entertainment has impacted American culture—Morgan Freeman spoofed the video with his own version. He praised the Perfect Couple actress by referencing AMC’s tagline, simply saying, “Nicole Kidman, she makes movies better.”

Beyond her impactful role as the AMC spokeswoman, keep reading to see more of Nicole's best roles over the years.

Nicole Kidman made her onscreen debut in 1983, but it was her breakout role alongside Sam Neill and Billy Zane in the 1989 thriller Dead Calm that really put her on the map.

In 1990, Kidman starred as Tom Cruise's love interest in this high-octane drama, and the pair married later that year.

The power couple teamed up again for director Ron Howard's epic romance, playing Irish immigrants hoping to claim land in 1890s America.

The Aussie actress earned her first Golden Globe for this critically-acclaimed satirical comedy about an ambitious TV reporter. 

In 1995, she starred in her first superhero movie, playing Dr. Chase Meridian opposite Val Kilmer's Batman.

In this beloved 1998 comedy, Kidman joined forces with Sandra Bullock to play witchy sisters Sally and Gilly Owens.

Before their divorce in 2001, Kidman and Cruise appeared onscreen together one last time in Stanley Kubrick's erotic drama.

In 2001, she picked up her first Oscar nomination for her role as Satine in the dazzling hit musical.

Switching gears once again, Kidman delivered a spooky turn and a twist ending in this supernatural horror.

Kidman scored her first Oscar win in 2002, playing the writer Virginia Woolf.

While Bewitched didn't cast a spell at the 2005 box office, Kidman was widely praised for her comedic turn a opposite Will Ferrell.

In 2007, she stole the show as the wicked Mrs. Coulter in this fantasy adventure film based on the books by Philip Pullman.

The actress earned her third Oscar nomination for this 2010 drama, starring alongside Aaron Eckhart as a couple dealing with the aftermath of their child’s death.

It was back to villain mode in 2014, playing an evil taxidermist who was trying to stuff poor Paddington and display him in the Natural History Museum.

Kidman starred as adoptive mother Sue Brierley in this heartwarming true story that earned her an Academy Award nomination for Best Supporting Actress.

In 2017, she joined Colin Farrell and Barry Keoghan in this critically-acclaimed and very creepy psychological thriller by director Yorgos Lanthimos.

She dove back into the superhero realm in 2018 by playing Atlanna, the mother to Jason Momoa's Aquaman.

Kidman joined the all-star cast of Reese Witherspoon, Shailene Woodley, Zoë Kravitz, and Laura Dern in HBO's hugely popular limited series, earning herself an Emmy and a Golden Globe along the way.

She portrayed Gretchen Carlson in this 2019 drama about the downfall of Fox News CEO Roger Ailes.

She teamed up with Hugh Grant to star in this psychological drama, which ended up being HBO's most-watched show of 2020.

She created one of the pop culture moments of 2021 by declaring, "heartbreak feels good in a place likе this" for AMC.

Kidman's hotstreak on TV continued into 2021 with her role as the mysterious host of a wellness resort in this Hulu drama series.

In 2022, the actress racked up her fifth Oscar nomination playing Lucille Ball opposite Javier Bardem's Desi Arnaz.

And in 2024, she joined the ensemble cast of Amazon Prime's new series, about the lives of expatriates living in Hong Kong.

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