The Tourist Attractions Increasing in Popularity

by Patrick Clarke
Last updated: 9:00 PM ET, Fri April 21, 2023

10. Machu Picchu

1/10 A beloved South American tourist attraction, Peru's Machu Picchu has made its way onto many travelers' bucket lists. The recently reopened 15th-century Inca citadel has seen Pinterest searches increase by 12 percent over the last year, Bounce found.  

T8. Sagrada Familia

2/10 The largest unfinished Catholic church in the world, Sagrada Familia in Barcelona, Spain is also gaining momentum in 2023, experiencing a 24 percent increase in Pinterest searches to tie for eighth.

T8. Mount Fuji

3/10 Japan's highest mountain continues to appeal to travelers from all over the globe, recording an impressive 24 percent increase in popularity on Pinterest in the past 12 months, according to Bounce.  

7. Times Square

4/10 New York City's Times Square is one of three tourist attractions in the United States to make the top 10 in terms of popularity increase on Pinterest (up 30 percent). As the Big Apple bounces back post-pandemic, more and more travelers are showing interest in the bustling Midtown Manhattan neighborhood and entertainment hub.

6. Statue of Liberty

5/10 Just a few miles away in New York Harbor, the Statue of Liberty, a gift from the people of France, has seen a significant 32 percent increase in popularity on Pinterest. While Times Square and the Statue of Liberty are trending up, New York City's Central Park is among the attractions waning in terms of popularity, recording a 10 percent decrease in the past year.

5. Niagara Falls

6/10 Another beloved stop in the state of New York, Niagara Falls narrowly edges out Times Square and the Statue of Liberty with a Pinterest popularity increase of 33 percent over the last year.

4. Petra

7/10 A UNESCO World Heritage Site and Jordan's most-visited attraction, Petra is up 36 percent in terms of Pinterest searches in the past 12 months. The historically and culturally significant city hosts approximately 1 million tourists each year and was named one of the New 7 Wonders of the World.

3. Disneyland Paris

8/10 Incredibly, the top three tourist attractions increasing in popularity the most are located in France. According to Bounce's research, Disneyland Paris theme park has seen its Pinterest Index Score increase by a whopping 40 percent over the past year.

2. Eiffel Tower

9/10 Paris' iconic Eiffel Tower has seen its searches on Pinterest increase by 48 percent in the last 12 months. Constructed in the late 19th century for the 1889 World's Fair, the famous landmark soars more than 1,000 feet above the ground and was the tallest building in the world until 1930.

1. Palace of Versailles

10/10 Elsewhere in France, the Palace of Versailles has seen its searches on Pinterest increase by 56 percent over the past year. Also known as Château de Versailles, the palace was built as a hunting lodge by King Louis XIII in the 17th century.

There are a handful of tourist attractions with the allure to draw visitors from all over the world. Whether manmade icons or otherworldly natural landmarks, these attractions have often made their way onto travelers' bucket lists. What's more, some are only increasing in popularity all these years later.

To determine which are experiencing the biggest popularity booms in 2023, the travel experts at Bounce analyzed Pinterest Trends Index scores over the last 12 months. "Pinterest Trends gives each keyword an index score out of 100, which shows its relative popularity over time. We’ve analyzed these scores for some of the most popular travel hotspots and tourist attractions to reveal which destinations we are searching for more than ever," says Bounce.

Here are the 10 tourist attractions rising the most in terms of popularity right now.

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