Unmissable Prime Day Makeup Deals With Prices You Can’t Afford to Skip: Too Faced, Urban Decay & More

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Attention beauty lovers! Time is running out as October Amazon Prime Day 2024 comes to a close, and you won’t want to miss these jaw-dropping makeup deals that are flying off the virtual shelves! With just a few hours left, it would be downright foolish to let these incredible prices slip through your fingers. These deals won’t stick around for long!

Ready to up your makeup game? Get your hands on the iconic Too Faced Better Than Sex Mascara for lashes so stunning, people will swear you have eyelash extensions. Or, grab a deal on Stila Eyeliner that guarantees the perfect wing every time—if you blink, you might miss it! And don’t forget Urban Decay’s glossy holy grail that gives you the shine of a lip gloss with the staying power of a matte lipstick (my absolute favorite!).

So, stop what you’re doing and shop right now before these Prime Big Deal Days products sell out!

The Best Prime Day Makeup Deals

• My Current Obsession: Erborian Color Correcting CC Cream, $20 (originally $25)
• Sell-Out Risk: Too Faced Better Than Sex Mascara, $20.30 (originally $29)
• My All-Time Favorite: Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick, $19.60 ($28)
• The Lowest Price: Maybelline Lifter Gloss, $7.17 (originally $10.99)

Discover the secret to voluptuous lips with this extra-strength formula that intensely hydrates while providing a captivating plump for a stunning finish.

Customer Ratings: 1,000+ 5-star Amazon reviews

Shoppers Say: "I’ve been using Too Faced lip plumper for years. I have found that they give the best results without any weird taste or texture."

Lock in a bold lip look with this liquid lipstick that provides all-day wear and a high-shine finish, making it a go-to for those who want to make a statement without the hassle of constant touch-ups.

I count this as a makeup deal because of the product's tint. This formula blends effortlessly, leaving you with a natural finish and peace of mind all day long.

Customer Ratings: 20,900+ 5-star Amazon reviews

Celebrity Fans: Kyle Richards, Lisa Rinna, Julianne Hough, Kate Upton, Hailey Bieber, Delilah Belle Hamlin, Kandi Burruss, Lala Kent, Witney Carson, Rachel Recchia, Rachael Kirkconnell, Caelynn Miller-Keyes, Abbey Weitzeil, Madison LeCroy, and Raegan Revord.

I love the Laneige Lip Sleeping Mask, but I prefer the Laneige Lip Glowy Balm when I'm on the go because it's a much cleaner application. I always have this in my bag. 

Celebrity Fans: Kyle Richards, Gia Giudice, Madison LeCroy, Paige DeSorbo, Rachel Recchia, and Harry Jowsey.

Customer Ratings: 21,500+ 5-star Amazon reviews

Flavors: 12

Yes, this is a skincare product, but I also recommend it as a setting spray for your makeup. The formula combines the soothing powers of aloe and rosewater, delivering a burst of hydration and a delightful floral scent whenever you need a quick pick-me-up.

Customer Ratings: 50,300+ 5-star Amazon reviews

Shoppers Say: "My skin feels so refreshed and hydrated and glowy when I spritz this on. The fragrance is pretty and disappears quickly, which I find ideal as I didn't want to smell my face all day." 

Celebrity Fans: Lala Kent, Suni Lee, Britt Stewart, Nicole Williams, Lisa Rinna 

Kathy Hilton used this spray-on moisturizer during a July 2021 RHOBH episode, telling her sister Kyle Richards she keeps it in her bag because her skin gets dry. I've been using it ever since as makeup and skincare.

Achieve flawless brows with this ultra-fine pencil that glides on effortlessly, allowing for precise definition and a natural-looking finish that frames your face beautifully.

Customer Ratings:  20,100+ 5-star Amazon reviews

Shades: 12

Lock in your look with this feather-light pressed powder that leaves a smooth, soft-focus finish, making shine a distant memory.

Shades: 6

Shoppers Say: "This is my favorite face powder. Absorbs oil and keeps my makeup perfect until I take it off at night. I’m never switching to anything else!"

Swipe on this gloss for a plumped-up pout with a glassy shine and a touch of shimmer that turns heads.

Customer Ratings:  8,800+ 5-star Amazon reviews

Shades: 56

Celebrity Fans: Kyle Richards, Olivia Flowers, Remi Bader, Emily Simpson

This miraculous CC cream effortlessly evens out your skin tone while providing SPF protection, instantly hiding imperfections for a radiant, flawless finish with minimal effort. My mind is blown by how well it works!

Customer Ratings: 1,700+ 5-star Amazon reviews

Shoppers Say: "Goes on white like lotion and changes color to match my face! Not oily, smells great, lasts all day. Will definitely continue to purchase!"

Create a flawless, smooth canvas for your makeup that feels weightless while keeping your look locked in place all day.

Shoppers Say: "This is the best primer I have every tried, and I have tried them all. It is pricey, but worth it. I would highly recommend this."

Keep shine in check and your skin looking fresh with this lightweight powder that leaves a smooth, matte finish all day.

Shoppers Say: "This mineral powder is a miracle..! I was constantly blotting my face with a pressed powder compact which caused a cakey build up but when I use this its like an invisible oil absorbing miracle..! Smooth shine free skin for hours..and you can’t feel or see it… it just works…!!"

Get flawless coverage and serious sun protection all in one with this multitasking cream that evens out skin tone while keeping your complexion safe from harmful rays.

Customer Ratings:  20,800+ 5-star Amazon reviews

Shades: 19

Achieve a radiant glow effortlessly with this crème-to-powder eyeshadow stick that combines rich pigmentation with long-lasting wear, perfect for on-the-go application without any brushes needed. 

Customer Ratings: 32,000+ 5-star Amazon reviews

Available Shades: 53 shimmer, matte, and metallic finishes

This primer is like a magic layer for your skin, giving your makeup a flawless, all-day finish without any extra shine. 

Customer Ratings: 1,400+ 5-star Amazon reviews

Shoppers Say: "Best primer for sensitive skin. I love this primer! A little goes a long way. It is not irritating to my sensitive skin and doesn’t cause clogged pores. Makes makeup look flawless!"

Lift and volumize your lashes with a mascara that delivers fluttery, fanned-out lashes for an eye-opening look you'll love.

Customer Ratings: 3,600+ 5-star Amazon reviews

Shoppers Say: "This is the best mascara I have used! It volumizes and lengthens at the same time!! But it looks so natural and not clumpy! Easy to wash off at the end of the day!"

Transform your hair in just 8 seconds with this innovative treatment that leaves your locks feeling soft, silky, and full of shine after every rinse. 

Customer Ratings: 28,500+ 5-star Amazon reviews

Shoppers Say: "Now this stuff right here is like a magic elixir. Highly recommend!! And I have thin/fine hair - did not weigh it down! LOVE THIS PRODUCT."

"It's really sheer and it just gives a really really nice subtle glow," Olivia Culpo said.

More From Olivia: "This is a really great price point. It comes in a bunch of great colors. This color is 905, the medium glow, but you really can use any color."

More Celebrity Fans: Alix Earle, Paige DeSorbo, Hannah Ann Sluss, Gia Giudice, Xochitl Gomez, and Lisa Barlow.

"I have one key palette that I use for everything. I can do my whole face with just that palette.  Every single one of my friends has asked me about this palette, bought it, and ends up loving it," Kyle Richards said. 

Customer Ratings: 1,700+ 5-star Amazon reviews

Every year when it goes on sale, I grab this contour palette that gives me perfectly sculpted, chiseled cheeks in just a few easy sweeps. 

Shoppers Say: "I like that this pallet is great for day and night looks. It is compact and comes with a great brush to highlight and contour. I used it consistently for over a year before I hit pan. Will re-purchase!"

Achieve fuller, hydrated lips with a high-shine gloss infused with hyaluronic acid for a smooth, non-sticky finish that enhances your natural pout.

Customer Ratings: 34,000+ 5-star Amazon reviews

Available Shades: 25

Celebrity Fans: Gia Giudice, Emma Hernan, Paige DeSorbo.

This miraculous product combines the look of a lip gloss and the staying power of a matte lipstick, which makes my dreams come true. 

Customer Ratings: 35,500+ 5-star Amazon reviews

Available Shades: 23

This lightweight multitasker gives you a dewy, fresh-faced glow while keeping your skin hydrated and protected with SPF. 

Shades: 19

Shoppers Say: "I love the way that it goes on the skin and covers pores, no misses, and you only need a little drop. I have not wore any foundation since I started using it. I hope it comes in other tints."

Glide on intense, waterproof color that won't budge, giving you sharp, flawless lines all day long.

Customer Ratings:  23,600+ 5-star Amazon reviews

Shades: 18

Smooth on this velvety balm to blur pores and create the perfect base for long-lasting, flawless makeup.

Customer Ratings: 1,300+ 5-star Amazon reviews

Experience lashes like never before with a volumizing mascara that transforms your look, adding incredible length and lush fullness for that captivating, wide-eyed effect.

Customer Ratings: 13,100+ 5-star Amazon reviews

Shoppers Say: "The best. I literally quit getting lash extensions because of this stuff. The only mascara I will ever use again."

Shades: Black and brown

Line those peepers with this creamy pencil that glides on effortlessly and delivers vibrant, long-lasting color that won’t budge.

Customer Ratings:  6,900+ 5-star Amazon reviews

Shades: 29

I count this as makeup because you can use It as a brow filler. This versatile root cover-up conceals grays and instantly enhances your look while adding the appearance of thicker hair.

Customer Ratings: 11,800+ 5-star Amazon reviews

Available Shades: 8

Celebrity Fans: Madison LeCroy, Paige DeSorbo

What is Prime Day? 

Prime Day is a sale with Amazon deals for Prime members. Originally a one-day sale, it has expanded to a two-day event packed with discounts across fashion, beauty, tech, and home categories. Amazon now holds two sales yearly—a July Prime Day and a second Prime Day in the fall, known as Prime Big Deal Days, referred to as October Prime Day. Every Prime Day event is worth shopping, especially if you love saving money and fast shipping.

What is October Prime Day?

October Prime Day, officially known as Prime Big Deal Days, is a second Prime Day Sale that typically occurs in October. This exclusive event for Amazon Prime Membership holders offers major discounts and Amazon deals just in time for the holiday season. Shoppers can expect lightning deal prices and the best Amazon discount possible before the holidays across categories like tech, fashion, beauty, home essentials, and holiday gifts. With a wide range of discounts on popular items and unique finds, it’s the perfect opportunity to score Black Friday-level savings before the holiday rush, making it one of the best times to shop for must-have items.

When is October Prime Day?

Amazon October Prime Day 2024 runs from October 8 through October 9. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on October 8. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials . There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well. Officially, this sale is known as Prime Big Deal Days, and it is commonly referred to as October Prime Day.

Is there an Amazon Prime Day in October?

Yes, Amazon holds a second Prime Day in October called Prime Big Deal Days. This two-day event offers exclusive deals and discounts for Prime members, featuring major savings on categories like tech, fashion, beauty, home essentials, and holiday gifts. It’s the perfect time to snag bargains ahead of the holiday shopping season.

What are Prime Big Deal Days?

Prime Big Deal Days is Amazon's second Prime Day sale, typically held in October, offering massive discounts across popular categories like tech, fashion, beauty, and home essentials. This two-day event is designed for Prime members and provides exclusive deals on trending products and Amazon devices, similar to the summer Prime Day. It’s the perfect opportunity to score major savings before the holiday shopping season begins.

What is on sale for October Prime Day 2024?

For October Prime Day 2024, Amazon is offering a wide range of deals on seasonal must-haves across multiple categories. Shoppers can score discounts on fall fashion, holiday gifts, Prime Day beauty deals, and more. Whether you're looking for tech upgrades, home essentials, or trending products, October Prime Day 2024 promises unbeatable savings and exclusive deals on all your favorite items.

Where can I find the best October Prime Day deals?

You can find curated deals from E! Insider Shop and our Amazon Storefront throughout the October Prime Day sale. Our dedicated team of shopping experts will help you save time and money by organizing the must-have deals, including exclusive deals, in one convenient place for easy shopping. New deals will drop throughout the sale, making it easy to find the best offers of the season. For even more savings, you can also shop Amazon Prime Day deals here.

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Amazon Prime subscribers enjoy free and fast shipping with options for two-day, one-day, and same-day delivery on eligible items shipped by Amazon. Additionally, members have access to exclusive lightning deals and additional discounts on select items. Subscribers can stream content with Prime Video, Amazon's streaming service, and enjoy ad-free songs through Amazon Music. Prime members can also get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on their location.

Do you need to be an Amazon Prime member to shop October Prime Day 2024 sale?

Yes, you have to be a Prime member to get Amazon discounts on Amazon Big Deal Days, also known as October Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of October Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to experience the membership's extensive benefits, which include free shipping, fast shipping, grocery delivery, ad-free music, and streaming services. Join now to take advantage of Prime exclusive discounts, Amazon deals, and more.

How much is Amazon shipping?

Amazon shipping costs vary depending on the items ordered and the shipping location. Fortunately, Amazon Prime subscribers enjoy free and fast shipping on their orders. With a Prime membership, you get access to two-day, one-day, and same-day shipping options, perfect for the busy holiday season. Additionally, Amazon offers expedited shipping options on select purchases for even faster delivery times at an additional cost. Join now for a 30-day free trial to experience these benefits firsthand.

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