Hyatt To Expand All-Inclusive Brand in Mexico With Secrets Playa Blanca Costa Mujeres

Hyatt has revealed plans for a new adults-only, all-inclusive property in the Mexican Caribbean.

The hotel giant announced that the 509-room Secrets Playa Blanca Costa Mujeres will open on a secluded strip of shoreline just north of Cancun later this year.

The new resort will join the Inclusive Collection, which is the world’s largest portfolio of luxury all-inclusive resorts spanning 10 brands. Guests can look forward to an ideal locale on a white-sand beach with access to the world’s second-largest barrier reef in addition to a variety of water sports and activities such as snorkeling, kitesurfing, whale shark swimming, scuba diving and sport fishing.

Each of the resort's 500-plus suites will feature handmade local art and furnishings from organic, locally sourced materials. Meanwhile, Elevated Preferred Club accommodations will boast swim-out suites, exclusive access to the Preferred Club Lounge, an oceanfront beach club and a unique jungle-inspired pool surrounded by lush vegetation. All guests can access the four swimming pools, including two oceanfront infinity pools facing the Caribbean Sea.

Secrets Playa Blanca Costa Mujeres will also offer guests nine different dining options, including a half-dozen a la carte gourmet restaurants, a buffet, a cafe and a grill. Foodies can also enjoy kitchen tours to meet chefs, cooking classes, tequila and wine tastings. Among the many highlights will be a French restaurant boasting one of the largest wine selections in the destination.

Other amenities will include the state-of-the-art Secrets Spa by Pevonia and 8,000 square feet of dedicated meeting and event space as well as wedding ceremony and reception locations accommodating up to 400 guests, including a beachside canopy and an infinity pool terrace, among others.

"Demand for luxury, all-inclusive experiences in Mexico from guests, members, customers and owners remains high. We are leveraging this demand by thoughtfully expanding our brand footprint in new and existing destinations, building on our growth momentum and driving value for current and future owners," Javier Coll, group president, global business development & innovation, Inclusive Collection, Hyatt, said in a statement.

"Mexico has been a cornerstone of our development success, and we understand there is great opportunity for further growth in the region. Building on the success of Secrets Maroma Beach Riviera Cancun and Secrets Akumal Riviera Maya, we are pleased to work hand-in-hand with our valued owners to continue setting the bar for the luxury all-inclusive segment with the planned opening of Secrets Playa Blanca Mujeres."

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