Nevis Tourism Authority Names Miller-Aird Destination Marketing as US Sales Representation Firm

WHY IT RATES: Cynthia Miller-Aird and her firm bring more than three decades of sales and marketing experience in the Caribbean region to their new role.-Patrick Clarke, TravelPulse Senior Editor

The Nevis Tourism Authority has started the new year with the announcement that Miller-Aird Destination Marketing will handle the representation of the destination in the US market effective January 1, 2023. Cynthia Miller-Aird and her team bring over 30 years of sales and marketing experience in the Caribbean region to this role.

Prior to opening her own firm, Miller-Aird served as Director of Sales and Marketing for Meridien Hotels for 14 years, where she led sales efforts for the chain's portfolio of resorts in the Caribbean and Africa, including Sandy Lane Hotel in Barbados; Le Meridien L'Habitation & Le Domaine in Saint Martin; Le Meridien St. François in Guadeloupe, La Cocoteraie in Guadeloupe; Le Meridien Trois Ilets in Martinque, The Belmont Hotel and Golf Club in Bermuda and the Nassua Beach Hotel in the Bahamas.

"Welcoming Cynthia to our team marks an important step as we expand our sales efforts beyond the Caribbean. We are honored to count with her extensive experience working in the tourism industry and her knowledge of the Caribbean to lead our sales efforts in the U.S. market, and continue to position Nevis as a top choice for travelers from the U.S.," said Devon Liburd, CEO of the Nevis Tourism Authority.

Miller-Aid began her career as the National Sales Manager for Divi Resorts. During her tenure with Divi, she coordinated sales efforts across 14 resort properties in Aruba, Bonaire, St. Croix, Barbados, Cayman Brac, Jamaica, Bahamas, and St. Maarten. She was also responsible for managing the U.S.-based sales team.

In 2001, she opened her own sales and marketing company for independently owned resorts in the Caribbean region. Her company Miller-Aird Destination Marketing is a leader in sales representation in the North American market. In 2017, she received the Special Recognition Award from the Caribbean Tourism Organization for her contribution to tourism in this region.

Cynthia served as President of the Caribbean Tourism Organization - NY Chapter from 1993 until 1997 and as President of the St. Maarten American Marketing Association from 1996 to 2006. She currently serves on the board of directors for Workers in Travel for the New York Capital Region.

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